Leasing
The COVID-19 pandemic has dramatically shifted how apartments are being marketed and leased. Even before the crisis we invested in best-in-class remote leasing tools and digital assets, and as person-to-person showings continue to be limited we continue to offer solution-oriented and flexible showing options for each of our clients.
2,650
Remote Showings in 2020
815
Site-Unseen Leases in 2020
30%+
Remote Showing to Application Ratio
90%
Increase in Remote Showings
“The current pandemic has dramatically shifted how apartments are being marketed and leased”
Each of our properties is equipped with flexible contact forms, scheduling tools, and workflows to accommodate remote, self-guided, or in-person tours. Each has been adapted to provide a tailored experience to match the comfort level of our renters.
Clear messaging prior to and after a tour helps renters feel comfortable selecting a new apartment without visiting in-person. From clicking on a paid ad, visiting the website, to receiving a custom marketing email, each touchpoint is consistent with our leasing process.
Videos and virtual walkthroughs are the most important tool in remote leasing. We’ve created a database of hundreds of high-quality videos to capture everything a customer would experience in-person, including walkthroughs of each unit, front entry, lobby, hallways, and amenities.
Photography is the first impression in a digital landscape. Professional, high resolution images are now more important than ever in a remote leasing environment to highlight the unique attributes of the details and finishes.
With LLCR, you have the benefit of all collateral and videos receiving property-specific branding, simplified video conference invites, and professional, user-friendly tools to create a memorable leasing experience.
Our technology-enabled service platforms are matched with well-trained agents capable of selling in varying environments. Every member of our senior management and leadership team has shadowed a remote showing with our sales teams to collaboratively improve the experience.
Luxury Living is here to help you in all aspects of multifamily development. From pre-development consulting to marketing and leasing, we are Chicago’s multifamily leasing expert.
