Luxury Living Chicago Realty Recognized for Excellence With Three 2022 CAMME Awards from the Chicagoland Apartment Association
At this year’s annual CAMME Awards, hosted by the Chicagoland Apartment Association (CAA) on April 29, 2022, Luxury Living Chicago Realty was recognized with three CAMME Awards for excellence in the Chicagoland rental housing industry. Learn more about each award below.
Our Objective
Our brokerage-focused website – www.luxurychicagoapartments.com – was built to be a consistent resource for Chicagoland luxury renters. With the goal of informing our clients, we produce guides, checklists, blog posts and more to empower renters to learn about Chicago’s luxury apartment market, local nuances and more.
Our Target Market
Our target audiences are renters relocating to Chicago, renters living in downtown Chicago looking for guidance in their apartment search, homeowners looking for a pied-a-terre or downsize, and past clients. Our team has helped thousands of luxury renters find a place to call home.
The Result
Our easy-to-navigate website filled with resources, blog posts, beautiful and comprehensive apartment inventory, LuxuryChicagoApartments.com has generated nearly 5,000 leads (4,976) from January 1, 2020-December 31, 2021. With 2021 seeing a 20% growth in leads compared to 2020.
Logan Apts. is a Class A multifamily development in Chicago’s Logan Square neighborhood. The neighborhood has seen many changes in recent years as chef-driven restaurants, new housing and retail conveniences have moved into the area. Logan itself was built on the site of a demolished Discount Mall on an undeveloped stretch of Milwaukee Avenue.
When our teams began working on branding & marketing, we selected “Logan” as a name to humanize the project and center it on building relationships with the Logan Square neighborhood. Our communications strategy leveraged this connection, using the website as an instrumental tool for keeping the community informed.
We knew the project was going to be transformational for Logan Square, so we set out to build a website that both established the Logan brand and drove leads all while showcasing the positive impact of Logan on the community.
We secured the URL LiveLoganChicago.com, which hosted the website designed and built by Luxury Living Chicago Realty.
The Result
Following the launch of our website in January 2020, we saw early success by connecting with our email and retargeting lists built from the Logan Apts. landing page. In total, 1,697 submissions were generated by the landing page.
We successfully reached our target personas, and the building was 90% leased by March 2021. From January 2020-March 2021, the majority of the executed leases were from residents that were already living in Logan Square or were relocating from out of state. The majority of residents are aged 25-35, 44.7% live alone and 35.9% are unmarried couples.
From January 2020–March 2021, LiveLoganChicago. com received 131,115 unique website sessions with an average session length of 0:47 seconds.
Logan’s website continues to be at the center of everything we create, and every campaign is set up to measure success or quickly adapt based on insights from our leasing data.
Wolf Point East is a 698-unit luxury apartment community located at the intersection of the three branches of the Chicago River. Our social media strategy began early on during construction and evolved to communicate progress, leasing milestones and resident activity.
Running the luxury apartment building’s social media marketing, our content prioritizes Instagram and extends to Facebook, Google Business, and affiliate accounts through TikTok. This combination maximized exposure through impressions and reach to Wolf Point East’s target market of renters.
From September 1–December 31, 2021, our numbers continue to increase:
For a complete list of 2022 CAMME Award winners, please visit www.cammeawards.com.
Learn about our multifamily leasing services here.
Luxury Living is here to help you in all aspects of multifamily development. From pre-development consulting to marketing and leasing, we are Chicago’s multifamily leasing expert.
