For the second year in a row, Luxury Living Chicago Realty has been named a Finalist and one of two submissions that earned an Honorable Mention in PR Daily’s 2020 Content Marketing Awards for the category of Lead Generation. In our submission titled, Empowering our Audience through Inbound Marketing, we highlighted metrics we track to prove our lead generation efforts.
Here’s how we became a Lead Generation Finalist in 2020:
Between May 1, 2019 – July 1, 2020, over 65% of our brokerage website (LuxuryChicagoApartments.com) sessions were attributed to organic traffic, this is an 18.7% increase as compared to the prior period. Very little of our marketing budget is allocated to paid ad spend; rather content creation through our brokerage blog, social media, thought leadership, and testimonials received (428+ 5 star Google reviews) supports this growth. Content creation is an essential part of our Inbound Marketing strategy and lead generation success. Our investment in creating engaging, informative content and providing value for Chicago renters continues to expand our audience reach and retain our loyal clients.
The LLCR blog is a consistent voice to what is happening in downtown Chicago real estate. This spring, following the onset of the pandemic and Chicago’s Stay at Home Order, we quickly adapted to create new content to inform our audience of how this affects them. The blog post “Can I Still Move During the Chicago Stay at Home Order” became our second most popular post and 7th most visited page on our brokerage website. In a short period of time the post climbed to rank in the top 3 results for online searches such as “Can I move in Chicago” and “Moving during Covid in Chicago”.
In addition to blog posts, social media plays an important role in nurturing lead generation and participating in relevant conversations. This year we launched an IG Live series with our Co-founder Amy Galvin to facilitate dialogue with industry experts around the most commonly asked questions, as well as share insights and timely resources to support our community.
The outcome was an 85% increase in lead generation during this time period.
The primary goal of our Inbound Strategy is to improve the company’s overall search ranking and exposure for relevant topics. Every marketing touchpoint points back to the brokerage website, and is closely monitored to optimize performance.
The Luxury Living Chicago Realty site was built to be a critical resource for anyone looking for an apartment in downtown Chicago. Our goal is to consistently create relevant and diverse content delivered to our audience how they want it – when they need it.
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