For the third consecutive year, Luxury Living Chicago has been named a finalist in PR Daily’s Content Marketing Awards, this year placing in two categories. The first category, Content Marketing for the Purpose of Lead Generation, we highlighted our “Consistency as a Key Strategy for Inbound Content Marketing.” and is the third consecutive year we placed as a finalist. The second category we were nominated for is PR Daily’s Thought Leadership Campaign, where we discussed “Providing Clarity in Uncertain Times”.

Submission requirements for PR Daily’s Content Marketing Awards included details about our goals, strategy and tactics, execution, and evaluation in terms of success, results or ROI. A summary of what we included in our submission is as follows.

Lead Generation – Consistency as a Key Strategy for Inbound Content Marketing

Consistent content creation is an essential part of our inbound marketing strategy to build lead generation, which is rooted in three key principles: attracting, engaging, and delighting customers. Along with other success metrics, excellence in these key areas accounts for a significant increase in new leads.

The Luxury Living Chicago Realty site was built to be a resource for anyone looking for an apartment in downtown Chicago. Every week at least three new blog posts are published and shared throughout marketing channels that link back to the website.

Every month our team reviews a list of SERP opportunities, meets with our sales teams to discuss commonly asked questions, and analyzes the top performing content driving traffic to our website.By the end of the award timeframe, the LLCR site ranked  in the top 2 Google search results for 288 queries, a number that has continued to increase month over month since the website’s creation in 2016.  

Thought Leadership Campaign – Providing Clarity in Uncertain Times

As part of our submission for the Thought Leadership Campaign, Luxury Living Chicago Realty made numerous updates to the LuxuryChicagoApartments.com website that enabled us to address COVID-19 concerns and strategically shift to virtual leasing.

Thought leadership was deployed to generate bylined articles and secure media interviews about how LLCR was continuing to operate safely during the pandemic and to share best practices and key learnings with the real estate industry. From Chicago Agent Magazine to Bisnow to The Real Deal’s, CEO Aaron Galvin worked closely with Chicago’s real estate media and multifamily trade publications to share important data and metrics about Chicago’s luxury apartment market as well as best practices related to marketing and leasing apartments during a pandemic.

Galvin published multiple articles featuring real-time insight and learnings via the Forbes Real Estate Council and Inman.com. In April, How To Lease An Apartment Sight Unseen and How To Improve Remote Leasing Efforts With Video ran with the goal of sharing strategies that had been working for the company. In May, he shared additional insight in the article How To Convert Apartment Website Traffic To Leases, followed by his July submission Apartment Leasing Has Changed For The Better: How To Succeed With Multiple Leasing Options.

On March 3, 2021, Aaron Galvin hosted the Chicago Luxury Apartment Market Update. Months in the making, the goal of the virtual event was to share company data and key learnings from the past year. The event featured a keynote from Galvin, a market report from the company’s Director of Leasing strategy, a candid interview between a luxury renter that moved during the pandemic and her leasing agent and culminated to a panel discussion with some of the biggest names in Chicago real estate. The panel discussion was moderated by Galvin and featured key figures from Hines, Fifield and Related. The virtual event was attended by 300+ industry peers from developers to property managers to investors.

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Being recognized as an organization that is included with a group of notable names in business is both an accomplishment and an honor. All winners for PR Daily’s Content Marketing Awards will be announced in January 2022.

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